Off to Asia-

Karl Lagerfeld headed to Seoul in early May for Chanel’s Cruise show.
Thus, much of the fashion world is contemplating a trip to the South Korean capital as well.
This summer, we decided to visit Seoul because as you might know,
DearMissJ's amazing design teams are based in both Seoul and SF.

Seoul is jam-packed with tons of unique neighborhoods.
Each neighborhood has its own style along with something special to offer,
whether it’s sightseeing, shopping, or something yummy to eat. But first things first,
let's talk about where to shop in Seoul! We picked 3 places for you.

1. Gangnam

Seoul is unusually sensitive to trends and the speed at which trends change is quite startling!
Rather than focusing on the tailoring, there’s more emphasis on color or accessorizing.
If you are curious about current trends, visit Gangnam because this is where trendsetting begins.

Gangnam is Seoul's busiest area where you can experience real energy and excitement!
Imagine Manhattan where the entire place is densely packed with restaurants,
cafes, bars, clubs, boutiques, fashion stores and movie theaters.
It is one of the most affluent areas of Korea.

Gangnam’s Main Street is also in the top ten list of the world's most expensive shopping streets.

2. Cheongdam-dong

Cheongdam-dong is the mecca of high fashion and fine dining.
Cheongdam-dong’s Luxury Fashion Street is lined with flagship stores of prestigious
fashion brands such as Louis Vuitton, Giorgio Armani, Gucci, Prada and more.
It's probably the best place to go on an upscale shopping spree along with
the Galleria Department Store, a high-end department store.

This is also where Korean celebrities come to get their hair and make-up done,
which is why Cheongdam is also called "celebrity street."

3. Garosu-gil

Due to its diverse tenant mix that blends chic cafes, bars and boutique stores,
Garosu-gil is called as “Europe in Seoul.” Garosu-gil is becoming a popular
meeting place that featuring boutique retailer shops catering to women aged 20-39.
You can find small unique stores selling exclusive items from local designers/ artists.

This area is not as busy as Gangnam and not as expensive as Cheongdam-dong.
So if you want to enjoy strolling and window shopping, this is the perfect place to visit!

Summer in Korea is really hot and humid, especially in July and August.
So remember to pack light clothes when you are off to Seoul.  
Having trouble figuring out what to wear to Seoul?  

Our favorite “Seoul travel” pieces are:

Kylie Earrings

Alexander McQueen mini dress

Summer sandals